Blake McShane is a faculty member in the Marketing Department of the Kellogg School of Management at Northwestern University. As a statistical methodologist, he has developed models for problems in a variety of fields including internet advertising, sleep- and neuro-science, paleoclimatology, law, and baseball. His specific research interests include Bayesian hierarchical modeling, statistical learning, and generalized Markov models. More generally, he seeks to develop statistical methods to accommodate the rich and varied data structures encountered in business problems and to use these methods to glean insight about individual behavior so as to test and supplement existing theories.
Blake earned his Ph.D. and M.A. in Statistics and B.S. in Economics from the Wharton School of the University of Pennsylvania and his M.A. and B.A. in Mathematics from the College of Arts and Sciences of University of Pennsylvania. He also studied Philosophy at the University of Oxford.